It is the communication link between sellers and buyers for the purpose of influencing, informing, or persuading a potential buyer's purchasing decision.

Above the line promotion: Promotion in the media (e.g. TV, radio, newspapers, Internet, Mobile Phones, and, historically, illustrated songs) in which the advertiser pays an advertising agency to place the ad.

Below the line promotion: All other promotion. Much of this is intended to be subtle enough for the consumer to be unaware that promotion is taking place. E.g. sponsorship, product placement, endorsements, sales promotion, merchandising, direct mail, personal selling, public relations & trade shows.

Promotional marketing can help you to increase brand awareness, increase sales, usage or trial of a product and collect valuable client data for future marketing campaigns. Peppermint can help you to achieve your objectives via a variety of sales promotion techniques such as competitions, point of sale displays, promotional materials, promotional offers and loyalty scheme programmes.